Services...


Books...



How to Wow

Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, the best-selling How to Wow reveals all you need to deliver a world-class customer experience.

Covering both the customer and business side of the equation, you’ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much, much more.

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Punk CX

The customer experience space is starting to exhibit the same characteristics that prog rock did in the 1970s.....overly technical, too elaborate, not focused on its audience and often in danger of disappearing up it’s own a***.

Punk exploded out of the back of prog rock with it’s democratic, DIY, back to basics approach that inspired both a cultural and musical movement and change in mindset. It dared to be different and was OK with the fact that not everyone liked it.

Is it time to consider what a punk rock version of CX would look and feel like?

In a very arresting and colourful way, Punk CX tackles some of these questions and shares some key insights and practical takeaways that will allow you harness your inner punk and transform your own customer experience.

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Latest articles...

April 21, 2021
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How four brands are leveraging technology to help them build better relationships with their customers

Over the last few months, I’ve been talking about four things that companies that lead their fields on experience have in common. The first is that […]
April 19, 2021
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What the democratisation of artificial intelligence (AI) means for customer experience – Interview with Matthew Nolan of Pega

Today’s interview is with Matthew Nolan, the head of Product Marketing for the Decision Sciences division at Pegasystems, driving Pega’s portfolio of marketing technology, decision management, […]
April 13, 2021
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Havas CX’s X Index offers a new and holistic view of a brand’s customer experience

The international experience network Havas CX recently launched its X Index, a global barometer of customer experience (CX). When I first heard about it, I did […]
April 9, 2021
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Enabling everyone to have the ability to understand the hidden stories in their data – Interview with Dr Derek Wang of Stratifyd

Today’s interview is with Dr. Derek Wang, the founder and CEO of the AI-driven experience analytics platform Stratifyd. Derek joins me today to talk about empowering […]
April 7, 2021
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Will Wix Answers become a player in the crowded customer service platform market?

I’m fascinated by the origin stories of companies, particularly in the customer service and experience space. How they came about? Why they came about? I remember […]
April 5, 2021
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Getting closer to customers means connecting with them irrespective of the logistics – Interview with Bansi Mehta of Koru UX Design

Today’s interview is with Bansi Mehta is the CEO and Founder of Koru UX Design, a global leader in strategic enterprise UX for the healthcare, telecom […]

About me...

Adrian Swinscoe

Hi. I'm Adrian Swinscoe and I'm a customer experience advisor and workshop facilitator that has been growing and developing customer-focused large and small businesses for over 25 years. I've worked with organisations like Cancer Research UK, Consumers International, Costa Coffee, the Crown Commercial Service, the EIU, the Financial Times, Harper Collins, ITV, KFC, Medecins Sans Frontieres, NowTV, Olympus, Pearson, Shell, Spire Healthcare, TalkTalk, TUI and the University of Brighton as wells as lots of technology vendors and a number of smaller brands and SMEs to help them engage with their customers, improve their customer experience and deliver better service.

I’m a huge fan of organisations that do great things for their customers and their employees and I’m a helper to many wanting to achieve their own level of greatness.

I’m also a lover of simplicity and advocate of the human touch with a bit of really useful technology thrown in.

Find out more

Contact me

Send me an email

adrian@adrianswinscoe.com

Give me a call

+ 44 (0)7971 608821

Punk CX Newsletter

I made a newsletter to go with the new book. Funnily enough, it's called Punk CX too. You are probably not going to like it. Then again...you might. Sign up below to find out.

Ps. I promise to take very good care of your email address.