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December 6, 2023
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Personalization is pervasive but it’s not personal – Interview with Shafqat Islam

Today’s interview is with Shafqat Islam, Chief Marketing Officer at Optimizely, a digital experience platform software as a service provider. Shafqat joins me today to talk […]
December 2, 2023
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Customer service: How to get the right balance between digitalisation and the human touch

This is a guest post from Janine Hunt, Client Partnership Director at customer service outsourcer Kura. According to new data, half of adults who have used […]
November 28, 2023
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Paul Weller, the Scots word ‘gallus’ and their relation to delivering an award-winning customer experience – Interview with John Devlin of Ascensos

Today’s interview is with John Devlin, CEO and co-founder of Ascensos, a leading customer management and contact centre solution provider that offers bespoke and innovative solutions […]
November 22, 2023
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Embracing the future of CX: Unleashing the power of converged VOIP, contact centers, and video conferencing software

This is a guest post by Jeni Rogers, Managing Editor, As CX continues to evolve into a modern business initiative and area of keen focus […]
November 20, 2023
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Your customer doesn’t want to know about your technology – Interview with Micah Solomon

Today’s interview is with Micah Solomon, a renowned expert on customer service, hospitality, and customer experience. Micah joins me today to talk about his new book: […]
November 13, 2023
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Consistency is often overlooked but is the secret ingredient to making customers happy

I’d like to tell you a couple of stories about some things that happened to me while travelling to speak at an event in Munich recently […]




About me...

Adrian Swinscoe

Hi. I'm Adrian Swinscoe and I'm a customer experience advisor and workshop facilitator that has been growing and developing customer-focused large and small businesses for over 25 years. I've worked with organisations like Cancer Research UK, Consumers International, Costa Coffee, the Crown Commercial Service, the EIU, the Financial Times, Harper Collins, ITV, KFC, Medecins Sans Frontieres, NowTV, Olympus, Pearson, Shell, Spire Healthcare, TalkTalk, TUI and the University of Brighton as wells as lots of technology vendors and a number of smaller brands and SMEs to help them engage with their customers, improve their customer experience and deliver better service.

I’m a huge fan of organisations that do great things for their customers and their employees and I’m a helper to many wanting to achieve their own level of greatness.

I’m also a lover of simplicity and advocate of the human touch with a bit of really useful technology thrown in.

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+ 44 (0)7971 608821