Services...


Books...



How to Wow

Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, the best-selling How to Wow reveals all you need to deliver a world-class customer experience.

Covering both the customer and business side of the equation, you’ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much, much more.

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Punk CX

The customer experience space is starting to exhibit the same characteristics that prog rock did in the 1970s.....overly technical, too elaborate, not focused on its audience and often in danger of disappearing up it’s own a***.

Punk exploded out of the back of prog rock with it’s democratic, DIY, back to basics approach that inspired both a cultural and musical movement and change in mindset. It dared to be different and was OK with the fact that not everyone liked it.

Is it time to consider what a punk rock version of CX would look and feel like?

In a very arresting and colourful way, Punk CX tackles some of these questions and shares some key insights and practical takeaways that will allow you harness your inner punk and transform your own customer experience.

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Latest articles...

January 25, 2021
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CX and Compliance – striking the perfect balance with IVR and Agent Assisted Payments

This is a guest post by Rob Crutchington, a Director of Encoded. Security has never been more important for customers when paying online or via a […]
January 21, 2021
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Where the magic happens when it comes to improving customer outcomes – Interview with Stacy Sherman

Today’s interview is with Stacy Sherman, Head of Customer Experience (CX) & Employee Engagement at Schindler Elevator Corporation and Founder of DoingCXRight. Stacy joins me today […]
January 16, 2021
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Don’t make customer service agents wait for self service tools

Recently, I had the pleasure of both presenting at and listening in to several sessions at the recent Calabrio C3 Connect conference. That allowed me to […]
January 13, 2021
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Mindset, method, motivation and harmonisation are at the centre of customer centric-thinking and leadership – Interview with Andy Murray

Today’s interview is with Andy Murray, Founder and Executive Chair, Customer Centric Leadership Initiative at The Sam M. Walton College of Business at The University of […]
January 8, 2021
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11 Customer experience related predictions for 2021

Last year I wrote that I don’t like prediction pieces. Then, I broke my own rule, and I compiled a series of predictions that had been […]
January 4, 2021
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Leadership and how to achieve customer centricity – Interview with Minter Dial

Today’s interview is with Minter Dial, an international speaker and a multiple award-winning author, specialized in leadership, branding and transformation. Minter joins me today to talk […]

About me...

Adrian Swinscoe

Hi. I'm Adrian Swinscoe and I'm a customer experience advisor and workshop facilitator that has been growing and developing customer-focused large and small businesses for over 25 years. I've worked with organisations like Cancer Research UK, Consumers International, Costa Coffee, the Crown Commercial Service, the EIU, the Financial Times, Harper Collins, ITV, KFC, Medecins Sans Frontieres, NowTV, Olympus, Pearson, Shell, Spire Healthcare, TalkTalk, TUI and the University of Brighton as wells as lots of technology vendors and a number of smaller brands and SMEs to help them engage with their customers, improve their customer experience and deliver better service.

I’m a huge fan of organisations that do great things for their customers and their employees and I’m a helper to many wanting to achieve their own level of greatness.

I’m also a lover of simplicity and advocate of the human touch with a bit of really useful technology thrown in.

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Contact me

Send me an email

adrian@adrianswinscoe.com

Give me a call

+ 44 (0)7971 608821

Punk CX Newsletter

I made a newsletter to go with the new book. Funnily enough, it's called Punk CX too. You are probably not going to like it. Then again...you might. Sign up below to find out.

Ps. I promise to take very good care of your email address.