What’s going to make you stand out?

I’ve had a couple of conversations over the last couple of weeks that have concerned strategy, what it is and what businesses and/or people need to do to get a good one. The first conversation was with my friend, Mark, who was telling me about a corporate client of his that was bemoaning the fact that he had just had some feedback from colleagues and managers that said he was not being ‘strategic enough’. ‘What does that mean?!’, he asked

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Swimming against the tide to help you stand out

I was talking to Don Hales from the Customer Service Training Association the other day about how companies use customer service to help them out and he told me a story about Tower 42, a City-based office tower block in London, and how they are using customer service as a means to stand out from the crowd. He told me that Tower 42 are applying five-star, hotel-like service to serviced offices and that they are swimming against the tide on

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