Co-creation, innovation and when you should get your customers involved – Interview with Prof. Jan van den Ende

Today’s interview is with Professor Jan van den Ende, who is Professor of Management of Technology and Innovation at RSM (Rotterdam School of Management), Erasmus University, Rotterdam. Jan joins me today to talk about a research paper that he and some colleagues recently published and how ignoring customers’ opinions can lead to more successful products. This interview follows on from my recent interview – Behavioural insights and what is really going on in the minds of your customers – Interview

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Five key trends that will define the future of customer service – Interview with David Mattin of trendwatching.com

#173966573 / gettyimages.com Today’s interview is with David Mattin, Head of Trends & Insights at trendwatching.com, who help over 260,000 subscribers and 1,200+ clients understand the new consumer and uncover innovation opportunities through their reports and trend watching services. David joins me today to talk about their September 2014 Trend Briefing – The Future Of Customer Service: Five trends that will redefine great service in 2015 and beyond. This interview follows on from my recent interview: Quantifying the business value

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Continuous innovation in marketing and other areas….can be hard. But, it doesn’t have to be….

Innovation in your business whether it is in marketing, product development, process improvement or collaboration can be hard. But, it is much needed if we are to stay ahead of our competition and keep our customers happy. However, I believe that many of us don’t innovate in our businesses as much as we’d like to. I can think of a bunch of reasons why this could be so and what we can do to become more innovative: Innovation: that’s not

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Service innovation is the key to avoiding extinction – Interview with Mitch Kowalski on the future of the legal industry

Following on from my recent interview, Customer service in the future will be a company wide mentality and not a department – Interview with Dave Carroll of United Breaks Guitars, today I am pleased to present to you a first: A follow on interview from the one I did with Karl Chapman of Riverview Law back in June. Karl and his team at Riverview Law were kind enough to invite me along to an event that held recently at Middle

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