photo credit: hunter.gatherer A few days ago across at Marketing Pilgrim, Cynthia Boris wrote 70 Percent of Consumers Won’t Buy from a Company They Don’t Like. The source of the statement was from a new report from Weber Shandwick, a global PR agency, called “The Company behind the Brand: In Reputation We Trust.” According to […]
adrianswinscoe January 28, 2012
Executives are customers too. So, why the perception gap on what influences brand, reputation and trust?
Filed Under: Branding, Leadership, Marketing, Social Media Tagged With: advertising, Brand, Branding, Communication, Customers, executive, executives, gap, influence, influences, insight, Marketing, perception, pr, reputation, reputation management, senior executive, trust, weber shandwick 12 Comments