Behavioural insights and what is really going on in the minds of your customers – Interview with Dr. Simon Moore of Innovationbubble

Today’s interview is with Dr. Simon Moore (BSc, PhD, CPsychol), a Chartered business and consumer psychologist who specialises in uncovering emotional and personality influences on behaviour. He is also Management Director of Innovationbubble, a new type of insights agency that, using psychological insights and methodologies, investigates the real reasons that customers behave the way that they do and what brands should be doing about it. Simon joins me today to talk about the role of emotions in customer experience and

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Connect with your customers – Research provides clues

photo credit: …-Wink-… I was browsing the other day when I came across this article on Mashable: Want People to Return Your Emails? Avoid These Words [INFOGRAPHIC] In it there is an interesting infographic that looks at research that Baydin, the makers of email plugin Boomerang, undertook looking at their database of around five million emails. What I found most interesting are the different words in the columns and what they imply, from an amateur or ‘kitchen-table’ psychology and behavioural

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Employee motivation: Is the solution to treat them like customers?

In a recent article about employee motivation from HR Magazine called Employers face a challenge to retain their most talented employees, warns a Randstad survey, the article and survey talked about  how employers don’t really understand what motivates their employees, they are conscious of managing costs and that employees bemoan the fact that employers are not fully utilising their skills. We spend a lot of time thinking about what motivates customers to buy from our businesses. Could we learn something

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