Behavioural insights and what is really going on in the minds of your customers – Interview with Dr. Simon Moore of Innovationbubble

Today’s interview is with Dr. Simon Moore (BSc, PhD, CPsychol), a Chartered business and consumer psychologist who specialises in uncovering emotional and personality influences on behaviour. He is also Management Director of Innovationbubble, a new type of insights agency that, using psychological insights and methodologies, investigates the real reasons that customers behave the way that they do and what brands should be doing about it. Simon joins me today to talk about the role of emotions in customer experience and

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The longest lasting emotions in customer experience

I’m really interested in the emotional and psychological side of customer service and customer experience. As a result, I’m always on the look out for new and interesting research findings that can inform and provide insight into customer experience strategy decisions. One piece of research that I recently came across, via PsyBlog, was published in the journal: Motivation and Emotion, a couple of weeks ago by Philippe Verduyn and Saskia Lavrijsen of the University of Leuven in Belgium. Their study

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