Behavioural insights and what is really going on in the minds of your customers – Interview with Dr. Simon Moore of Innovationbubble

Today’s interview is with Dr. Simon Moore (BSc, PhD, CPsychol), a Chartered business and consumer psychologist who specialises in uncovering emotional and personality influences on behaviour. He is also Management Director of Innovationbubble, a new type of insights agency that, using psychological insights and methodologies, investigates the real reasons that customers behave the way that […]

Many brands are losing touch with crucial ‘moments of truth’ – Interview with PV Kannan of [24]7

Today’s interview is with PV Kannan, the co-founder and CEO of [24]7, a customer engagement platform which assists several hundred million visitors across all channels, and engages in 1.5 billion conversations annually, most of which are automated. PV joins me today to talk about [24]7, what they are up to, utilising AI and intelligent assistants […]

Most organisations are ignoring the behavioural element of customer experience – Interview with Morris Pentel

Today’s interview is with Morris Pentel, who is the Chairman & Founder of the Customer Experience Foundation, a leading organisation in Customer Experience Science. Morris joins me today to talk about Customer Experience Science, Behaviour As Technology and his view on the biggest and current challenges for organisations trying to design and deliver a great […]

What does customer engagement really mean?

We’re now firmly in the last quarter of the year and many firms will be busy thinking about strategy and budgets for next year. Amongst all of the planning and strategy making, how to improve customer service, customer engagement and customer experience are likely to be playing a large part in many of the discussions. […]

Customer data mapping, engagement and developing trust – Interview with Rachel Lane of Verint

Today’s interview is with Rachel Lane, Director Customer Analytics EMEA at Verint, a US-headquartered analytics company which was founded in 2002. The company sells software and hardware products for security, surveillance, and business intelligence, which are designed through actionable intelligence to address issues in three areas: customer engagement optimization; security intelligence; and fraud, risk and […]

What online marketers can learn from customer service teams

This is a guest post from Wes Towers, owner of Omnific Design in Australia and author of: The Simple Manifesto. Every day, new online marketing fads are released that ‘promise’ results fast. The fact is, marketing is often a long-term process of testing, measuring and tweaking to find what works for your business in your […]

How to enhance, extend and crowd source your in-field customer service – Interview with Manuel Grenacher of Mila

Today’s interview is with Manuel Grenacher, who is the founder & CEO of Mila, a technology company which is helping large organisations crowd source their customer service and build extended service communities around their products and services. Manuel joins me to today to talk about what they are doing, why they are helping companies create […]

Next generation marketing automation that drives real customer engagement- Interview with Michael Sharkey and Guy Marion of Autopilot

Today’s interview is with Michael Sharkey, Co-founder & CEO, and Guy Marion, CMO, of Autopilot, a Saas company that provides easy and visual marketing software for automating the customer journey. Michael and Guy join me today to talk about what they are doing, how they are working on creating customer journeys and creating unique marketing […]

How to navigate the new age of customer experience

This is a guest post from Robin Collyer, Marketing and Decisioning specialist, Pegasystems We are currently in a new age of Customer Experience, where customers’ expectations are continually rising. They expect businesses to anticipate their needs over multiple channels, whether online, in store, or in an app – putting new demands on today’s CRM systems. […]