Co-creation, innovation and when you should get your customers involved – Interview with Prof. Jan van den Ende

Today’s interview is with Professor Jan van den Ende, who is Professor of Management of Technology and Innovation at RSM (Rotterdam School of Management), Erasmus University, Rotterdam. Jan joins me today to talk about a research paper that he and some colleagues recently published and how ignoring customers’ opinions can lead to more successful products. This interview follows on from my recent interview – Behavioural insights and what is really going on in the minds of your customers – Interview

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Impressive ways to Wow the Customer

This is a guest post by Stefanie Amini, Marketing Director, WalkMe Where’s the “WOW!” That’s a common question that customers can legitimately ask when they are constantly offered a multitude of products and services which all eventually start fusing into a grey morass of look-alike, nondescript and totally uninteresting offerings that make more noise than actual viable promises. To attract customers, company’s need to offer exceptional, stand-out, totally unique features and benefits. To make those customers leap up and cry:

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Social business is not just social media, it takes real transformation – Interview with Brad W Martin and Vala Afshar of Enterasys

Today’s interview is with Vala Afshar and Brad W. Martin of Enterays who have recently written a book called The Pursuit of Social Business Excellence, which charts Enterasys‘ transformation into a truly social business. This interview follows on from my recent interview with Neville Hobson in Lessons from ten years of blogging and eight years of podcasting and makes up number forty-five in the series of interviews with authors and business leaders that are doing great things and helping businesses

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