Digital transformation and the pursuit of customer centricity: Lessons from the frontline – Interview with Martijn Gribnau of Genworth Financial

Martijn's orange jacket

Today’s interview is with Martijn Gribnau, Chief Transformation Officer, at Genworth Financial, an S&P 400 insurance company that is focused on providing long term care insurance, life insurance, annuity retirement solutions and more. I spoke to Martijn at Pegaworld, Pegasystems’ customer event in Las Vegas in early June, where we talked about digital transformation, the pursuit of simplicity, customer centricity and leadership behaviour. This is the first of three interviews that I conducted at Pegaworld (like last year) so look

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Every great business has a backstory that drives and compels the work they do – Interview with Bernadette Jiwa

what's your story

Today’s interview is with Bernadette Jiwa, Founder of The Story of Telling and a recognised global authority on the role of story in business, innovation and marketing and the author of a number of best-selling books on marketing and brand storytelling. Bernadette joins me today to talk about her new book: Story Driven: You don’t need to compete when you know who you are, why stories and why now, a flavour of some of the stories in the book, why

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Tom Peters’ incredibly practical and ingenious tip for improving cross functional working


Silo-ed working is common complaint in many organizations and it is often cited as being both a barrier to competitiveness and a barrier to being able to deliver a connected and consistently great customer experience. However, the challenge is that when coming up with ideas about how to break down silo-ed behavior and improve communication and collaboration across firms, many leaders and executives often default to software based solutions. Now, many of these software solutions are great. But, what they

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The potholes of scaling customer support and service – Interview with Michael Redbord of HubSpot

Today’s interview is with Michael Redbord, General Manager of the Service Hub at HubSpot, a technology company that builds sales and marketing software. Michael joins me today to talk about scaling a customer support/service team, the different stages that leaders need to be aware of, what to focus on at each stage and what to avoid. This interview follows on from my recent interview – Lidl, disrupting the UK market and striving for simplicity – Interview with Ronny Gottschlich –

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Why mobile support is important for B2B companies


This is a guest post by Robert C. Johnson, CEO of TeamSupport. Let’s hop into the shoes of a business executive for a second. It’s 3AM and you’re fast asleep in bed, when suddenly your mobile phone rings. You roll over and answer only to find out a member from your overnight team needs you to forward them an email. After hanging up, you deliberate how to get this employee the information they need. You could brave those cold wooden

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Lidl, disrupting the UK market and striving for simplicity – Interview with Ronny Gottschlich


Today’s interview is with Ronny Gottschlich, the CEO and Founder of Heunadel Retail Advisory and former Managing Director of Lidl UK. Ronny joins me today to talk about disrupting the UK supermarket sector, Lidl’s approach to being able to achieve that and the role and value of simplicity in everything they do. This interview follows on from my recent interview – Blitzscaling and delivering customer support for Airbnb, Nest, Google & SuperCell – Interview with Brian Hannon of Voxpro –

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We all want to be ‘world-class’ but what does that mean and what role does speed and efficiency play?

Customer experience

I often get asked ‘what does world-class service mean?’ To answer the question, I tell people that I think it is helpful to break the question down into two parts. First, I say it’s useful to consider the idea of being ‘world class’ and what that means in the context of the rapidly changing product, service, technology and customer behaviour landscape we live in. Reflecting on that, I believe that ‘world-class’ is not, and cannot be, a destination. It is

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Blitzscaling and delivering customer support for Airbnb, Nest, Google & SuperCell – Interview with Brian Hannon of Voxpro


Today’s interview is with Brian Hannon, the chief commercial officer at Voxpro – powered by TELUS International, a global and award winning customer experience outsourcer. Brian joins me today to talk about their approach, their clients partners (ahem!) and what they have learned from each other as they have grown together. This interview follows on from my recent interview – Global human capital trends and the rise of the social enterprise – Interview with Anthony Abbatiello of Deloitte – and

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Zendesk’s new AI-powered knowledge management product looks set to power their next stage of growth

Zendesk Reception

At the beginning of April, Zendesk announced that they had just hit an annualized run rate of $500 million. Now, whilst it took took them seven years to reach $100 million in revenue, it has only taken them four years to reach the $500 million annualized milestone. That rate of growth puts them firmly in the category of being one of the fastest, if not the fastest, growing dedicated customer experience platforms on the market right now. Adrian McDermott, President

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