Social employee advocacy – Why it works and how you can implement it

This is a guest post from Disha Dinesh, who is a Content Writer at Godot Media. The concept of advocacy has been present in varying forms right from the times of traditional marketing and certainly existed through the initiation and take off of social media. However, the onset of tech based advocacy platforms to manage employee advocacy programs for social media is relatively a more recent concept. What is a social employee advocacy program? A program that encourages employees to

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Delivering an excellent customer experience across 15 different countries – Interview with Delphine Mousseau of Zalando

Today’s interview is with Delphine Mousseau, VP Markets at the fashion online retailer, Zalando, a very successful ecommerce company based in Berlin that sells shoes, clothing and other fashion items in 15 different countries across Europe. Delphine joins me today to talk customer service, what that means for Zalando, how they are using that to help them stand out and what they have learned about different customers in different countries. This interview follows on from my recent interview – Having

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Why every business should be hugging their haters – Interview with Jay Baer of Convince & Convert

Today’s interview is with Jay Baer, best-selling author, speaker and President of Convince & Convert, a strategy consulting firm that helps companies through the smart intersection of technology and customer service. Jay joins me today to talk about his new book: Hug Your Haters: How to Embrace Complaints and Keep Your Customers, why complaints are a key way to help you keep your customers, the different type of complainers that exist and how to deal with them. This interview follows

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Millennials and how they engage with insurance companies – Interview with Dr Paul Redmond

Today’s interview is with Dr. Paul Redmond who is a leading expert on generations and the graduate labour market. Dr. Redmond joins me today to talk about a report that was recently released by Capgemini and Pegasyatems that looks at how UK millennials are engaging with insurance companies, how important social media is in that context and the lessons that can be learned from learned from the research. This interview follows on from my recent interview – Improving B2B customer

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Social listening could replace traditional voice of the customer methods – Interview with Dana Miller of Crimson Hexagon

Today’s interview is with Dana Miller, the SVP of Client Services at Crimson Hexagon, a social media data analytics firm that enables users to listen to and understand the opinions expressed on social media. Dana joins me today to talk about “voice of the customer” (VoC) programmes and how listening in social media can help. This interview follows on from my recent interview: Turning your customers into a horde of zombie loyalists – Interview with Peter Shankman – and is

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A conversation about customer service and customer experience – Help.com Interview

View image | gettyimages.com This interview was originally published on Help.com. Help.com recently had an opportunity to catch up with Adrian Swinscoe. Adrian is a customer service and customer experience consultant who uses his unique perspective on customer service and customer experience to help companies improve. His unique take on customer service and customer experience comes from the fact that he’s an economist by trade. He uses that perspective educate companies on the important of being efficient and easy to

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Social leadership and why the C-Suite has to go social – Interview with Ted Coiné and Mark Babbitt

#182765845 / gettyimages.com Today’s interview is with Ted Coiné and Mark Babbitt, co-authors of a new book called: A World Gone Social: How companies must adapt to survive. They join me to talk about their book, the challenges that they see many firms facing, how to address these challenges and why customer service is not only an issue for whole organisations but is also a leadership issue. This interview follows on from my recent interview: Find and fix customer problems

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Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

#81386693 / gettyimages.com When Amazon began testing one-hour delivery times with remote-controlled drones, it was clear that customer expectations of “fast” in the 21st Century had gotten wildly out of control. Unfortunately, when companies meet these expectations it becomes a standard rather than a dream and one that other companies must follow or risk being pushed out. While drone delivery may not be in your company’s top ten goals for the year, boosting customer satisfaction via social media should. Customer

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Using customer reviews to drive service improvement, WoM and growth – Interview with Jan Jensen of Trustpilot

Today’s interview is with Jan Jensen, the CMO of Trustpilot, an open, review-driven community connecting online consumers. Through their platform Trustpilot also help companies proactively collect reviews and get real insight from their customers. Launched in 2007, their service has seen rapid adoption with already more than 7.5 million reviews of over 85,000 individual companies. The company has developed strong positions in Denmark, UK, France, Germany, Netherlands, Italy and is now entering the US. Jan joins me today to talk

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