Real life lessons on how to build a social business – Interview with Bian Salins

Today’s interview is with Bian Salins, Head of Social at Now TV, BSkyB. I was introduced to Bian by Martin Hill-Wilson who suggested I should talk to Bian as she was one of the few people that really ‘gets’ what it is to be a ‘social business’. More importantly, he said, she doesn’t just talk about it….she makes it happen for big organisations. Therefore, I was very excited when Bian agreed to spend some time sharing her experience and a

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Delivering Effective Social Customer Service – Interview with Carolyn Blunt and Martin Hill-Wilson

Today’s interview is with Carolyn Blunt and Martin Hill-Wilson, authors and leading experts in the field of customer service and social customer service. They agreed to join me to talk about their new book: Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation. This interview follows on from my recent interview: Marketing Requires Not Just New Tools and Skills But New Attitudes – Interview with Dee Blick – and is number

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Employee engagement is about human relationships not human resources – Interview with Luis Suarez of IBM

Today’s interview is with Luis Suarez @elsua, a leading thinker, Knowledge Manager, Community Builder and Social Software Evangelist for IBM. He agreed to talk to me about employee engagement following a Twitter exchange after I recently published Sustaining businesses successfully through Employee Engagement on the blog. I warn you that it is a longer interview than normal but it’s worth it and you should take the time to listen to it as there is some great, useful and insightful stuff

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Helping customers, standing out, being human and telling stories through blogging – Interview with Mark Schaefer

Today’s interview is with Mark Schaefer, one of the most acclaimed and accomplished marketing consultants in America as well as being a best selling author. He agreed to talk to me about his new book that he co-authored with Stanford A. Smith (@pushingsocial): Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. You might recognise Mark’s name from the blog as I interviewed him last year about his last book: Return On Influence

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Measuring employee engagement and happiness: Should you be building an app for that?

When talking about measuring employee engagement, happiness or satisfaction at work many people resort to quarterly, biannual or annual surveys. Don’t get me wrong. These type of surveys can be great and very insightful when done well. However, one of the key weaknesses many of them suffer from is that they lack follow up and fail to relate to staff what has been found out and what is going to be done with the results etc etc. This is not

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Social business is not just social media, it takes real transformation – Interview with Brad W Martin and Vala Afshar of Enterasys

Today’s interview is with Vala Afshar and Brad W. Martin of Enterays who have recently written a book called The Pursuit of Social Business Excellence, which charts Enterasys‘ transformation into a truly social business. This interview follows on from my recent interview with Neville Hobson in Lessons from ten years of blogging and eight years of podcasting and makes up number forty-five in the series of interviews with authors and business leaders that are doing great things and helping businesses

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Lessons from ten years of blogging and eight years of podcasting – Interview with Neville Hobson

Today’s interview is with Neville Hobson, an entrepreneurial communications professional who has been blogging since 2002 and podcasting since 2005. This interview came about after Neville posted on his blog in the middle of December that he started blogging ten years ago. Following that post, I was thrilled when he agreed to be interviewed for my blog about the lessons that he had learnt from his years of blogging and podcasting. This interview follows on from my recent interview with

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Solve customer and business problems faster through collaboration – Interview with Jacob Morgan

Today’s interview is with Jacob Morgan, the Principal & Co-Founder of Chess Media Group, a management consulting and strategic advisory firm focused on collaboration. He has also authored of The Collaborative Organization, a best-selling book on collaboration strategy. Increasing collaboration within organisations using social tools like Chatter, Yammer and Jive etc is increasingly becoming an area of focus amongst businesses as they seek to leverage internal social business tools to help improve communication, efficiency, knowledge sharing, employee engagement and other

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CRM, social media, social business and the future – Interview with Jon Ferrara of Nimble

Recently, I spoke to David Meerman Scott in Inbound marketing is about instant communications and creating content – Interview with David Meerman Scott. To follow that and as a result of my attendance at that conference, I met Richard Young (@richard_y), the Director of EMEA at Nimble. He arranged for me to speak to Jon Ferrara, the CEO of Nimble and a veteran and pioneer in the Customer Relationship Management (CRM) and Social CRM space. In the interview, we have

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