Have many B2B companies missed the customer experience revolution?

The customer experience in recent years has become increasingly complex. Despite this, however, a couple of simple things remain true: A business’ ability to retain customers is as important, if not more important, than its ability to acquire new customers, particularly when establishing a foundation for sustainable growth and long term success; and If the people and functions within business do not work closely and well together then they are unlikely to be able to deliver a great and consistent

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Most businesses would be shocked to see the experience they are inflicting on their customers – Interview with David Cancel

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Today’s interview is with David Cancel, serial entrepreneur and co-founder & CEO, Drift. He’s also the author of a new book called: Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). David joins me today to talk about Drift, the book, why marketing and sales are broken, what conversational marketing and what companies should be doing differently. This interview follows on from my recent interview – What’s stopping you from

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Vice chairman of leading insurer believes it is time for a business reboot

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Late last year I spoke with Jason Stockwood, Vice Chairman of Simply Business, the UK’s favorite business insurance broker, about a new book he has just had published: Reboot: A Blueprint for Happy, Human Business in the Digital Age. The book aims to counter much of the news and commentary that predicts the massively negative effect that Artificial Intelligence and automation will have on jobs and aims to show how any organization can think freshly and benefit from technology by

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What’s stopping you from doing the best work of your life? – Interview with Aaron Dignan

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Today’s interview is with Aaron Dignan, founder of The Ready, an organization design and transformation firm, and author of a new book: Brave New Work: Are You Ready to Reinvent Your Organization? Aaron joins me today to talk about the book, the core problem it is trying to address, the idea of organizational debt, what’s stopping you from doing the best work of your life and some of the biggest problems they have faced in helping firms transform the way

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What more empathy in business and artificial intelligence (AI) will look like – Interview with Minter Dial

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Today’s interview is with Minter Dial, keynote speaker and consultant on branding, new tech and digital transformation for blue chip companies, conferences and events around the world. Minter joins me today to talk about his new book: Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, why the development of empathy is becoming so important, how we can develop it not only within ourselves but also the machines that we develop and what to watch out for when we do

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Building your positivity muscle and the impact it can have on customer experience – Interview with Matt Prowse of IAG

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Today’s interview is with Matt Prowse, Customer Enablement Director at Insurance Australia Group (IAG). Matt joins me today to talk positivity, why we should add a little more of it into our own organisations, what they have done to with their ‘With Thanks’ programme amongst other initiatives, how they got senior executives talking to customers and the impact all of this has had on IAG. This interview follows on from my recent interview – Playing the customer experience game to

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Are you prepared to be this brave for your customers?

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In the early part of December I was lucky enough to attend the Most Contagious event in London. It is run by Contagious, one of the leading, global creative and strategic intelligence services and the event aims to provide an appraisal of the year’s most innovative and influential brand campaigns, events, technologies, start-ups and emerging trends from around the world. The event was kicked off by Paul Kemp-Robertson, co-founder of Contagious, and Chris Barth, it’s Lead Strategist, who were talking

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Going from good to great in customer experience – Interview with Rachel Haworth of Coventry Building Society

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Today’s interview is with Rachel Haworth, Customer Experience Director, at Coventry Building Society. Particularly for non-UK readers, a building society is a financial institution that is owned by its members as a mutual organisation. Coventry Building Society is the second largest organisation of its kind in the UK with over 1.8 million members that save or have a mortgage with them. Rachel joins me today to talk about customer experience, the approach they have taken, the successes they have had,

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Becoming a trusted company is an absolute requirement of a winning strategy

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Edelman’s Trust Barometer has, for years, been warning that trust is on the wane and those companies that build the most trust with their customers will be the ones that are most likely to win. However, many firms have often struggled with the idea of building trust and how to do it. Particularly, when it has been unclear what the financial payoff of trust building efforts are. As a result, trust and trust building initiatives have often been dismissed as

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