Customer success needs to be the responsibility of the entire organisation – Interview with Fred Shilmover

Success

Today’s interview is with Fred Shilmover, the CEO and co-founder of InsightSquared, a provider of sales intelligence solutions for high-growth technology companies. Fred joins me today to talk about InsightSquared and their journey with implementing a customer success programme and how and why they changed it. This interview follows on from my recent interview – Ethics, technology and the impact of our decisions on customers and employees – Interview with Cennydd Bowles – and is number 252 in the series

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Ethics, technology and the impact of our decisions on customers and employees – Interview with Cennydd Bowles

Ethics

Today’s interview is with Cennydd Bowles, a designer and writer focusing on the ethics of emerging technologies. Cennydd joins me today to talk about ethics, technology, emerging technology, design and the impact of the decisions we make on customers and employees. This interview follows on from my recent interview – The Age Of Agile and why agile is more than a tool or method – Interview with Steve Denning – and is number 251 in the series of interviews with

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The Age Of Agile and why agile is more than a tool or method – Interview with Steve Denning

Recursion iteration icon

Today’s interview is with Steve Denning, who describes himself as a writer, author, journalist and a renaissance man. He is very modest so I have included a more detailed bio for him below. As well as being a fellow Forbes contributor, he has just published a new book called The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done and joins me to day to talk about the new book, the imperative behind it and what

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A greater purpose will give your customer and employee experience an extra edge

Got purpose

Historically, customers used to buy the practical benefits of a product or service. More recently, however, the experience that customers receive has become ever more important and the battleground on which most companies are now competing. But, that experience seems to be evolving and is now being influenced by an emerging trend, one that finds that many customers are increasingly buying based on a company or brand’s purpose and how focused they are on the greater good. What seems to

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Fairness For All, workplace happiness and an inside look at the John Lewis Partnership – Interview with Lord Mark Price

John Lewis

Today’s interview is with Lord Mark Price, who is the former Managing Director of Waitrose and Deputy Chairman of The John Lewis Partnership. Mark joins me today to talk about his book: Fairness For All (the first book to explore the unique and much admired model of the John Lewis Partnership), the pursuit of workplace happiness, what companies getting right, what are they getting wrong and what they should be doing differently. This interview follows on from my recent interview

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The future of customer experience and how digital transformation is as much a human problem as it is a technology problem – Interview with Brian Solis

Transformation

Today’s interview is with Brian Solis, Principal Analyst and Futurist at Altimeter, a Prophet Company. Prophet is a consultancy that helps clients find better ways to grow by creating relevant brands and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force. Brian joins me today to talk about the state of customer experience, digital maturity, digital transformation, digital Darwinism and the future of customer experience. This interview follows on from my recent interview – CMOs, collaboration,

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Start building a better culture by doing this one thing consistently this year

One thing

I recently read a story about Sheldon Yellen, the CEO of BELFOR Holdings, Inc, a global disaster relief and property restoration company, who personally writes a birthday card to everyone one of Belfor’s 7,400 employees every year. That’s some effort. To put that into context that works out, on average, to be 37 cards every working day of the year. Now, many CEOs or other leaders may see this as a frivolous activity or not a good use of their

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CMOs, collaboration, customer experience and the real-time data imperative – Interview with Thom Gruhler

arrows marketing strategy

Today’s interview is with Thom Gruhler, CEO & Founder of Fjuri, a marketing consultancy that is combining his CMO experience from Microsoft with world-class technology, data science, and the right analytics to help brands optimize their marketing performance and deliver more significant and consistent value from their marketing investments. Thom joins me today to talk about how advertising is no longer effective, how marketers should be using data and analytics to build better relationships with their customers, the impact of

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57 Insights from leading brands and experts on what it takes to deliver a Wow customer experience: Part 2

Wow pt2

This is the second part of the article: 57 Insights from leading brands and experts on what it takes to deliver a Wow customer experience. As mentioned in Part 1, over the course of the last 18 months and since How to Wow came out I’ve being interviewing a range of leaders, entrepreneurs, authors, thinkers and academics about what it takes to deliver better outcomes for their customers and their people. Moreover, towards the end of each of these interviews

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