When it comes to customer experience, will you be in Forrester’s 30% ?

30 percent

Consider these comments from a recent article in Prospect about UK politics: “But one thing is certain: it is going to be harder to govern, especially for the long-term. Increased flux makes for exciting contests but it does not help governments win mandates for tough choices. “ “A clear blueprint for winning campaigns in new times is emerging: ride the volatility, stay flexible and stay light on the big tough questions.” “British politics is more uncertain and unpredictable than it

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The Age Of Agile and why agile is more than a tool or method – Interview with Steve Denning

Recursion iteration icon

Today’s interview is with Steve Denning, who describes himself as a writer, author, journalist and a renaissance man. He is very modest so I have included a more detailed bio for him below. As well as being a fellow Forbes contributor, he has just published a new book called The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done and joins me to day to talk about the new book, the imperative behind it and what

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A greater purpose will give your customer and employee experience an extra edge

Got purpose

Historically, customers used to buy the practical benefits of a product or service. More recently, however, the experience that customers receive has become ever more important and the battleground on which most companies are now competing. But, that experience seems to be evolving and is now being influenced by an emerging trend, one that finds that many customers are increasingly buying based on a company or brand’s purpose and how focused they are on the greater good. What seems to

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Beyond digital and what many CMOs should be considering putting into their 2018 strategic plan

Baby boomer

Last year I wrote a piece called 3 Customer Groups That Are Being Overlooked In The Customer Experience Whirlwind. In it I ventured that there were a number of different groups of customers (The Rich Elders, The Private and The Quick) that weren’t getting a lot of attention. One of those groups, The Rich Elders, came into focus again for me recently in a conversation with Bruce Fielding, founder of Sterling.Agency, an agency that focuses on helping brands engage with

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What 2017 Taught Us About the Live Chat Customer Experience

Live Chat

This is a guest post from Jamie Edwards, the co-founder and COO of Kayako. It’s no secret that live chat is becoming more and more important in customer service. What used to be a relatively uncommon tool is now increasingly a part of the customer support agent’s arsenal. Consider the research: According to Twilio and the market research firm Vanson Bourne, live chat is the preferred channel for customer service in South Korea, the U.S., Singapore, and India. Millennials—who love

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3 Leading B2B Companies Share Their Secrets On How To Create A Personalized Customer Experience

Creating a personalized customer experience is a goal for many, if not all, firms as they strive to compete for, retain and deliver the best customer experience to their customers. But, if you have been to any conferences or have been reading analyst and commentariat articles lately, one would not be wrong in thinking that the way to achieve this was primarily through the use of software, data and analytics. This seems to be particularly true for firms that operate

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Customer experience is all about empathy, here’s how to harness it

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This is a guest post from Oisin Lunny, Chief Evangelist, OpenMarket. Let’s face it: Mobile has changed everything. Today, if you can’t reach a personal contact quickly, it’s extremely frustrating. Likewise, when it comes to brands, if you can’t instantly get a hold of an airline, retailer, or bank–it’s infuriating. While many brands have caught on and adopted a mobile-first approach to customer service, many are still failing to meet customers’ expectations. They may be creating new ways to engage

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Is 2% OK with you? Five ways to dramatically improve your customer feedback survey response rates

Five

Asking customers for feedback is an essential part of the improvement process for any business and, I’m pleased to say that, many companies now do ask their customers for feedback whether it is using methods like customer satisfaction surveys, Net Promoter Score (NPS) or Customer Effort Score (CES). But, many of them, despite working hard to deliver great service and build up trust with their customers, undo a lot of their great work through the way that they go about

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Customer experience investments, ROI and business results

Return On Investment

In a 2013 HBR interview, Jeff Bezos said “When things get complicated, we simplify by saying what’s best for the customer? And then we take it as an article of faith if we do that that it’ll work out in the long term.” However, most organisations are not like Amazon. Most organisations don’t do things as ‘articles of faith’. In fact, before they do anything new most organisations work hard to establish what will be the expected business impact of

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