Posts Tagged “trust”
Have you ever heard the phrase ‘Warts and all’? What it means is: ‘Tell me everything and don’t leave out the less appealing bits’. The origin is attributed to Oliver Cromwell when he was sitting having his portrait painted back in 1660. You can read an account of how the phrase came into origin here. [...]
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- Tags: authority, customer, customer relationships, industry, trust
- Posted in Branding, Existing customers, Marketing, Social Media | 17 comments
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Over the course of the last couple of weeks I have seen a Bridgestone advert floating around the TV advertisement space saying that choosing its tyres can save you money. I have searched around the interweb to see if I can find it but to no avail. No matter. The ad focuses on fuel economy [...]
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Imagine you are in a situation, whether with friends or with work colleagues and you need to buy something: a new computer, a new car, a flight to a conference or whatever. Who do you call? In each case, the answers that come to mind will probably be driven by your experience, budget and the [...]
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- Tags: advertising, awareness, Brand, brand extension, brand loyalty, Branding, budget, company logos, create awareness, logo, Marketing, marketing budget, strength, strong, trust
- Posted in Branding, Business development, Culture, Marketing | 7 comments
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