Posts Tagged “reputation management”
photo credit: hunter.gatherer A few days ago across at Marketing Pilgrim, Cynthia Boris wrote 70 Percent of Consumers Won’t Buy from a Company They Don’t Like. The source of the statement was from a new report from Weber Shandwick, a global PR agency, called “The Company behind the Brand: In Reputation We Trust.” According to [...]
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- Tags: advertising, Brand, Branding, Communication, Customers, executive, executives, gap, influence, influences, insight, Marketing, perception, pr, reputation, reputation management, senior executive, trust, weber shandwick
- Posted in Branding, Leadership, Marketing, Social Media | 8 comments
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photo credit: opensourceway Earlier today Edelman, the global PR form, launched the results of it’s 2012 Trust Barometer. According to Edelman: “This year’s survey is bigger than ever before, with 30,000 people questioned in 25 countries. The Barometer reveals the state of Trust in business and institutions.” I’ve written about this survey before in Your [...]
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- Tags: building trust, customer engagement, easily, Employee Engagement, engage, ethics, Help, Marketing, People, peoples trust, reputation management, rife, skepticism, social psychology, survey, survey results, surveys, trust, trusts
- Posted in Customer experience, Employee engagement, Leadership, Marketing, Team | 9 comments
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