The relationships you have with your existing customers are your key to success

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The economy in the coming year will remain tight for pretty much everyone. Given that and given that we are heading towards a new year, I wanted to ask you to consider something: look after, cherish and build the relationships that you have in your business, particularly with your customers. In doing that we must [...]

To create a better customer experience and longer relationships in the mobile market means going the extra mile

This is a guest post from Brian Carroll, CEO at Arantech that illustrates what the mobile telecoms companies could be doing to help improve customer retention and a mobile customers experience. Mobile operators have to cater for a wide range of customers’ needs; everything from high-end users requiring access large amounts of data, to casual [...]

Pay attention to earn more attention

photo credit: Will Lion Today I wanted to do a bit of a reprise of an old post: Is your marketing both interesting and interested?. If you haven’t seen it then do check it out. Anyway, the reason that I wanted to do this was twofold: Seth Godin posted this the other day: Interesting & [...]

Back to the Future: The Future’s Bright, The Future’s Social #likeminds

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Back to the Future? Today is the one-year anniversary of this blog give or take a few days. Phew! That year flew by really quick. It’s been a huge learning curve for me……. about blogging, customer centric growth, expressing ideas, writing, social media and all things business and web related. To date I’ve posted 225 [...]

Customer relationships – How to make them stronger

Norman Broadbent Long View Focusing on their customer needs not their business needs

Customer relationships: How to make them stronger? I explored this is a recent interview I did with Sue O’Brien, CEO at Norman Broadbent, a top international search, leadership and HR consultancy firm headquartered in London, where we had an interesting discussion about developing and building relationships. They believe, and I agree, that in their industry, [...]

Jim Rohn: Work harder on yourself than you do on your job

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Adrian is currently away on a holiday adventure so we thought you’d enjoy a dip into the archives to re-visit some posts that you may not have seen. Enjoy. Originally posted on December 4th, 2009 Ever come across that idea that says “work harder on yourself than you do on your job”. This comes from [...]

Are you asking your customers or people to do things that you would not be prepared to do yourself?

Are you asking your customers or people to do things that you would be prepared to do yourself? - father's wisdom

I was reflecting the other day on something that my father said to me more than 25 years ago when I asked him about management and managing people. What he said to me has stayed with me to this day. At the time he was in a middle management position in the textiles industry and [...]

Why Do Your Customers Buy From You?

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Do you understand why your customers buy from you? Is it because your product or service is the best of its kind? Personally, I don’t believe that people buy things because they are the best. I think the reasoning goes much deeper than that. I believe that they buy things because of two reasons: The [...]

Drive Customer Retention By Building Empathy With Your Customers

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You run a great company that is admired by your peers for your technical prowess and the competency of your employees. You don’t have any problems finding new customers but then you find that you struggle to keep them. Sound familiar? Or do you know a business that would fit this description? Some companies struggle [...]

Lasting Impressions on Customers: The Old Phone … How Do You Spell Fix?

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This is a story about making a lasting impression on someone. It’s author is unknown. I think it is particularly important when we think about the impressions we make on our customers or potential customers. They may not be ready to buy from us now but may be ready in the future. Therefore, the lasting [...]

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