Posts Tagged “Marketing”

Having everyone involved in customer service helps create a better customer experience

This is the third of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses ‘build better relationships with their customers and their people’. The interviews were included to supplement my own thoughts [...]

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If you want to reach more customers then get your blogger outreach programme in shape

This post came about following my own experience and conversations with @adders and @thepaulsutton regarding PR agencies, blogger relations and blogger outreach. We live in a world of influence. That’s not news. That’s the way it’s always been. The opinionated and opinion-makers have always been there whether they had an official office or position, expert [...]

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Honesty and transparency with clients and prospects builds better retention and loyalty

photo credit: dandelionfourteen This is the second of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses ‘build better relationships with their customers and their people’. The interviews were included to supplement [...]

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