RARE Business: People, Performance, Growth, Marketing and Customer Service
The economy in the coming year will remain tight for pretty much everyone. Given that and given that we are heading towards a new year, I wanted to ask you to consider something: look after, cherish and build the relationships that you have in your business, particularly with your customers. In doing that we must [...]
I find it amazing how some companies treat their customers. Particularly, those that are existing customers and have been for a number of years. Let me tell you a story. The other week I received my car insurance renewal quote from Elephant. In the renewal letter it states the new premium price for the coming [...]
A recent piece of research from Clickfox got me to thinking about word of mouth, customer loyalty and customer service and if we should be thinking about ‘connecting the dots’ between them. In many cases and in many companies these three things can exist in isolation of each other. However, the Clickfox research found that [...]
Often I hear complaints from companies in the UK that they are finding it increasingly hard to keep up and to engage with their customers, deal with complaints, questions or communication, particularly those that are initially posted on social media sites or sent directly via social media channels. At the same time, I hear great [...]
I’ve been away for a few days but whilst I was away I received an email on Friday from Reid Hoffman, Co-founder and Chairman of LinkedIn. As it turned out I, along with another one million lucky souls, received the same email. Frank Reed across at Marketing Pilgrim got one too and he has already [...]
Today I wanted to tell you a story about customer surveys. Normally, I write about how I think many businesses either don’t survey their customers enough, in the right way or make their surveys too long or complicated and then complain that they don’t get the response rates that they want. However, today I want [...]
Adrian is currently away on a holiday adventure so we thought you’d enjoy a dip into the archives to re-visit some posts that you may not have seen. Enjoy. Originally posted on November 30th, 2009 When trying to engineer new growth, many businesses fall into the trap of just trying to buy new customers. However, [...]
There’s a hole in my bucket, dear Liza, dear Liza, There’s a hole in my bucket, dear Liza, a hole. Then fix it, dear Henry, dear Henry, dear Henry, Then fix it, dear Henry, dear Henry, fix it. With what shall I fix it, dear Liza, dear Liza? With what shall I fix it, dear [...]
Adrian is currently away on a holiday adventure so we thought you’d enjoy a dip into the archives to re-visit some posts that you have not seen. Enjoy. When trying to engineer new growth, many businesses fall into the trap of just trying to buy new customers. However, there’s an easier way of increasing your [...]
Huge fan of organisations that do great things for their customers. Helper to others via consulting, writing, speaking, and training that want to achieve their own level of greatness. Former teacher, economist, manager of businesses and leader of teams. Lover of simplicity and advocate of the human touch with a bit of really useful technology thrown in. Click here to find out more.
