Posts Tagged “Customers”
photo credit: hunter.gatherer A few days ago across at Marketing Pilgrim, Cynthia Boris wrote 70 Percent of Consumers Won’t Buy from a Company They Don’t Like. The source of the statement was from a new report from Weber Shandwick, a global PR agency, called “The Company behind the Brand: In Reputation We Trust.” According to [...]
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- Tags: advertising, Brand, Branding, Communication, Customers, executive, executives, gap, influence, influences, insight, Marketing, perception, pr, reputation, reputation management, senior executive, trust, weber shandwick
- Posted in Branding, Leadership, Marketing, Social Media | 6 comments
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photo credit: elyse patten Following on from my last post and the theme that it started to explore, I would like to present to you a guest post from Jon Gordon. I’m very excited and this is a bit of coup for me as Jon is a Wall Street Journal and international bestselling author of [...]
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- Tags: Business, customer experience, customer experience management, customer focused, Customer service, customer service strategy, Customers, great customer service, jon, jon gordon, loyalty business model, Marketing, service profit chain, sociology, strategy, the greatest, wall street journal
- Posted in Uncategorized | 12 comments
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photo credit: canonsnapper A couple of days ago I was asked to go and speak to a large financial services firm about engagement, both customer engagement and employee engagement and the link between the two of them. What was and is interesting is the rising consciousness amongst many firms of how connected employee engagement is [...]
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- Tags: art, Business, customer engagement, customer experience, Customer service, Customers, employee, Employee Engagement, employee experience management, employee satisfaction, employment, engagement, human resource management, internal communications, management, science, the link
- Posted in Culture, Customer experience, Customer service, Existing customers, Team | 17 comments
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Just before Christmas I saw an article on the Econsultancy blog: Loyalty schemes don’t create loyal consumers, says Ipsos MORI. The post was based on research conducted by The Logic Group and Ipsos MORI and suggested that: Customer loyalty schemes don’t necessarily drive loyalty; That customers want something ‘special’ in exchange for their loyalty, where [...]
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- Tags: create, customer loyalty, customer loyalty scheme, Customer service, Customers, human behavior, ipsos, loyal, loyal customers, loyalty, loyalty card, loyalty schemes, Marketing, mori, schemes
- Posted in Business growth, Customer retention, Customer service, Existing customers, Marketing | 14 comments
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Given that we are just entering a new year I thought I would give a little reprise to something I wrote just over 12 months ago as I feel that it deserves repeating (The RARE Manifesto: What if….?). Are these the keys to building a business that has customer focus, that is profitable, growing and [...]
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- Tags: abc building blocks, building blocks, Business, business owner, consumer behaviour, customer, customer experience management, customer focus, Customer retention, Customers, growing business, management, Marketing, profitable, relationship marketing
- Posted in Business development, Business growth, Culture, Customer experience, Customer Journey, Customer retention, Customer service | 8 comments
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