Posts Tagged “Customer retention”

Honesty and transparency with clients and prospects builds better retention and loyalty

photo credit: dandelionfourteen This is the second of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses ‘build better relationships with their customers and their people’. The interviews were included to supplement [...]

Read more »

Longevity of ownership and staff service are two main keys to building customer retention and loyalty

photo credit: s_falkow In late 2010 I wrote a book: RARE Business which was a collection of thoughts, ideas and strategies to help businesses ‘build better relationships with their customers and their people’. To supplement my own thoughts and experience, I was able to interview a number of CEOs of leading, established SMEs. In the [...]

Read more »

What’s the RoI of your customer retention programme?

Business growth generally boils down to two things: How many new customers you can acquire (customer acquisition); and How long you can keep your existing customers for (customer retention). The balance of your focus will depend largely on the stage of development of your business but the aim should be to make sure that you [...]

Read more »