Posts Tagged “Customer retention”

Customer Focus, Profitable and Growing Business AND a Great Place to Work: The ABC Building Blocks

Given that we are just entering a new year I thought I would give a little reprise to something I wrote just over 12 months ago as I feel that it deserves repeating (The RARE Manifesto: What if….?). Are these the keys to building a business that has customer focus, that is profitable, growing and [...]

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Reconnecting with old customers is better when it has context

I’ve been away for a few days but whilst I was away I received an email on Friday from Reid Hoffman, Co-founder and Chairman of LinkedIn. As it turned out I, along with another one million lucky souls, received the same email. Frank Reed across at Marketing Pilgrim got one too and he has already [...]

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What kind of customer loyalty and retention programmes can small and medium sized businesses easily implement?

A few days ago I saw a question on Focus.com: What kind of loyalty programs can small and medium sized businesses easily implement? After seeing the question, I headed over there and left an answer: “One of the very simple things that I have found to be the most effective in promoting and developing customer [...]

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TOMS Shoes and United Business Machines: Causes, customer retention and word of mouth marketing

I’m a great believer that businesses can be a force for good and that by giving back to your community or those in need that it can deliver benefits far beyond those felt by the recipients of any giving. Back in September last year I wrote a post called Build your brand by adopting a [...]

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How to move your business planning up a gear for 2011

It’s getting to that time of the year when we are heading towards the Christmas and New Year period. If you are a retailer (online or offline) then this is probably the busiest time of the year for you. However, for many businesses things will start to slow down in about 10-14 days as people [...]

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