The relationships you have with your existing customers are your key to success

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The economy in the coming year will remain tight for pretty much everyone. Given that and given that we are heading towards a new year, I wanted to ask you to consider something: look after, cherish and build the relationships that you have in your business, particularly with your customers. In doing that we must [...]

Apply the Granny test to get closer to your customers

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Earlier today I was sitting on a train after visiting a couple of clients. Now. whilst I was fiddling with my phone…..answering emails, sending out tweets and playing a few games (ahem! It is was a long-ish journey), I overheard three guys talking in the seats in front of me. I don’t normally listen in [...]

Improve customer loyalty by ditching surveys and solving problems, including the silent ones

Customer Service Repurchase Intent

I was going through some old bookmarked and saved articles whilst thinking about what to write today and came across: The Customer Aggravation Index: Predicting Customer Loyalty Without Surveys. The author of the article, Mark Graham Brown, offers an interesting perspective where he challenges the value and use of customer surveys as predictors of customer [...]

Customer service drives repeat business and higher customer lifetime value – even Shell now gets it

There was an article in the Daily Record last month (Store bosses tell staff to put customers first to win business) that caught my eye as I was browsing my RSS feeds and other sources for ideas for future blog posts. The reason that this article caught my eye was the news that Shell has [...]

Making your customers successful is a great way to retain them – Interview with James Freedman, CEO of Zone

This is the tenth in a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses ‘build better relationships with their customers and their people’. You can pick up an electronic copy of the [...]

Customer retention: Increase customer switching costs by doing something that is low revenue, constant but difficult to replace for the clients

This is the ninth in a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses ‘build better relationships with their customers and their people’. You can pick up an electronic copy of the [...]

You don’t retain your customers by ignoring them

Elephant Insurance

I find it amazing how some companies treat their customers. Particularly, those that are existing customers and have been for a number of years. Let me tell you a story. The other week I received my car insurance renewal quote from Elephant. In the renewal letter it states the new premium price for the coming [...]

Focusing on customer loyalty has allowed us to fundamentally change our business model

This is the fifth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses ‘build better relationships with their customers and their people’. You can pick up an electronic copy of the [...]

Great customer service and customer experience requires emotional intelligence (EQ) – Interview with Jo Causon of The Institute of Customer Service

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It’s been a wee while since I’ve published an interview here on the blog. So, following on from the interview, Creating a great place to work is the best business investment decision you could ever make – Interview with Henry Stewart, that I did in early December, today I am excited to introduce you to [...]

Having everyone involved in customer service helps create a better customer experience

This is the third of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses ‘build better relationships with their customers and their people’. The interviews were included to supplement my own thoughts [...]

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