Posts Tagged “Customer Acquisition”
Adrian is currently away on a holiday adventure so we thought you’d enjoy a dip into the archives to re-visit some posts that you may not have seen. Enjoy. Originally posted on December 11th, 2009 First of all, let’s paint a picture….. Are you setting up a business and/or have an existing business and are [...]
Business growth is based on a combination of customer acquisition and customer retention strategies depending on the stage of your business. Are you measuring the marketing return on your investment (RoI) in each of these areas? I’ve just finished Joseph Jaffe’s new book Flip the Funnel (it’s a great read) and there was one bit, [...]
When thinking about your customer acquisition strategies, do you have a specific strategy for following up with potential, new customers if they have said ‘No’ or ‘Not right now’ or ‘I’d like to think about it’? It always surprises me how few businesses have systems or approaches to following up with potential customers who were [...]
I was with a client the other day and we were talking about some strategies for improving customer acquisition and sales in his business. Reviewing what he and his immediate competitors were doing and thinking about what potential clients were looking for uncovered an issue that, I think, many businesses can suffer from. That is [...]
