Posts Tagged “Communication”
photo credit: hunter.gatherer A few days ago across at Marketing Pilgrim, Cynthia Boris wrote 70 Percent of Consumers Won’t Buy from a Company They Don’t Like. The source of the statement was from a new report from Weber Shandwick, a global PR agency, called “The Company behind the Brand: In Reputation We Trust.” According to [...]
The sign and strength of a great company can often be determined by the number of referrals that it gets from its customers. However, there are many companies out there that are great but don’t get the number of referrals that they would like or that they deserve. The reason behind this can come down [...]
I started my career as a teacher, teaching economics, business and mathematics, and during my (short) career as a teacher I learned a couple of things: The teacher learns just as much from the student as the student learns from the teacher. This was no more evident to me than when trying to explain concepts [...]
What can we learn from pyramids about improving communication and writing proposals? Well, nothing really. However, Barbara Minto an ex-McKinsey consultant did write a book a few years ago called the Pyramid Principle, which summarised a really straight forward way of structuring your proposals, pitches, arguments etc Why is this useful? Ever written an email [...]
