Posts Tagged “Brand”
photo credit: hunter.gatherer A few days ago across at Marketing Pilgrim, Cynthia Boris wrote 70 Percent of Consumers Won’t Buy from a Company They Don’t Like. The source of the statement was from a new report from Weber Shandwick, a global PR agency, called “The Company behind the Brand: In Reputation We Trust.” According to [...]
photo credit: birgerking Over the summer, I’ve seen a few things that have got me to thinking about businesses, their brands, relationships with existing and new customers and how they grow their business. The thing that interested me was how smaller or alternative ‘businesses’ are getting into brand extension. And, I found myself asking why? [...]
When thinking about growing your business or developing your customer base, one of the most common strategies that companies employ in order to drive growth or increase customer spend is to offer their customers greater choice and more options. I was thinking about that over Christmas and if it was always a good thing or [...]
Yesterday I caught up with Jim Prior of The Partners (http://www.the-partners.com/), who I was lucky enough to interview for RARE Business. We were chatting about the book, the philosophy and the future plans that we are currently developing (more on that later). Anyway, our chat got round to branding and what that means for business, [...]
Today, I wanted to tell you a story about how a company is building their brand by adopting a great cause. I attended a fundraising event last night at the very prestigious conference venue at the top of the Pearson building, which boasts arguably some of the best views across London. The event was to raise [...]
