Customers, customer service, customer experience and crystal balls – Interview with Dr Nicola Millard of BT

Nicola Millard BT

Today’s interview is with Dr Nicola Millard, a customer experience futurologist with BT, who does have a crystal ball but says it doesn’t work! However, she spared me some time to shares with us insights around the work that she does, the research that BT is doing and helps us look just over the horizon, [...]

Measuring employee engagement and happiness: Should you be building an app for that?

When talking about measuring employee engagement, happiness or satisfaction at work many people resort to quarterly, biannual or annual surveys. Don’t get me wrong. These type of surveys can be great and very insightful when done well. However, one of the key weaknesses many of them suffer from is that they lack follow up and [...]

Customer engagement, social CRM and cool tools for professional services firms – Interview with Mark Bower

Mark Bower CubeSocial

Today’s interview is with Mark Bower, co-founder and CTO of CubeSocial, who are developing and have launched some cool products in the social CRM and customer engagement space, particularly for professional service firms. This interview follows on the back of last week’s interview: Employee engagement is a commitment not a campaign – Interview with Stan [...]

How to be more interesting (and keep customers for longer) – Interview with Jessica Hagy

Jessica Hagy

Today’s interview is with Jessica Hagy, who is widely known for her award winning blog: Indexed (I’ve been a subscriber for years!). Recently, she wrote an article for Forbes magazine on How To Be More Interesting (In 10 Simple Steps). That article was incredibly popular. So much so that she has turned it into a [...]

Word of mouth marketing starts with proper listening – Interview with Molly Flatt of 1000 Heads

Molly Flatt

Today’s interview is with Molly Flatt, Word of Mouth Evangelist for global marketing agency 1000heads, to get some insight into how to get the most out of your word of mouth marketing. This interview follows on the back of last week’s interview: Blogger outreach and building trust with your customers – Interview with Hugh Anderson [...]

Blogger outreach and building trust with your customers – Interview with Hugh Anderson

Hugh Anderson

Today’s interview is with Hugh Anderson of Forth Metrics, a software company that is creating new, simple marketing analytics tools. Their first tool, Inkybee, aims to help small businesses and PR agencies to get more out of their blogger outreach by helping discovering blogs, manage the outreach process and measure the results. This interview follows [...]

Being Likeable, leadership, customer and employee engagement – Interview with Dave Kerpen

Dave Kerpen

Today’s interview is with Dave Kerpen, the cofounder and CEO of Likeable, an award-winning social media and word-of-mouth marketing firm which includes Likeable Media, Likeable Community College, and Likeable Local – a provider of social media solutions for small business using proprietary software. He is also a New York Times bestselling author and today he [...]

Improve service and keep customers by not being a magpie

What is good growth? #sme

Wherever I turn these days, I hear and read mentions of social customer service – the provision of customer service by social media channels – and how it’s great and will transform the delivery of customer service in organisations. Maybe. But, is there a bigger thing at play here? Is it that we, in business, [...]

Customer service, people and how caring does scale – Interview with Gary Vaynerchuk #1aDayQandA

Gary-Vaynerchuk

Today’s interview is with Gary Vaynerchuk and follows on from my recent interview: Unruly engagement, creativity and collaboration is built on two things: People and Places – Interview with Sarah Wood of Unruly Media. If you haven’t heard of Gary then suffice it to say he is a successful social media and wine entrepreneur, sought [...]

Lessons from ten years of blogging and eight years of podcasting – Interview with Neville Hobson

Neville Hobson

Today’s interview is with Neville Hobson, an entrepreneurial communications professional who has been blogging since 2002 and podcasting since 2005. This interview came about after Neville posted on his blog in the middle of December that he started blogging ten years ago. Following that post, I was thrilled when he agreed to be interviewed for [...]

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