RARE Business: People, Performance, Growth, Marketing and Customer Service
Today’s interview is with Mark Bower, co-founder and CTO of CubeSocial, who are developing and have launched some cool products in the social CRM and customer engagement space, particularly for professional service firms. This interview follows on the back of last week’s interview: Employee engagement is a commitment not a campaign – Interview with Stan [...]
Research released earlier this year by Sabio and the Customer Contact Association showed that anywhere between 25% and 40% of the calls that are being handled by UK contact centers are unnecessary or avoidable. According to the research, the most common causes of these calls were: Customers chasing information about deliveries, how to apply for [...]
Today’s interview is with Molly Flatt, Word of Mouth Evangelist for global marketing agency 1000heads, to get some insight into how to get the most out of your word of mouth marketing. This interview follows on the back of last week’s interview: Blogger outreach and building trust with your customers – Interview with Hugh Anderson [...]
Today’s interview is with Hugh Anderson of Forth Metrics, a software company that is creating new, simple marketing analytics tools. Their first tool, Inkybee, aims to help small businesses and PR agencies to get more out of their blogger outreach by helping discovering blogs, manage the outreach process and measure the results. This interview follows [...]
Today’s interview is with Neville Hobson, an entrepreneurial communications professional who has been blogging since 2002 and podcasting since 2005. This interview came about after Neville posted on his blog in the middle of December that he started blogging ten years ago. Following that post, I was thrilled when he agreed to be interviewed for [...]
Back in the day, people spent hours over the evening paper; they read magazines cover to cover, no matter how long the article. But these days, attention spans are shorter. People like to engage in many things at once, get more done when they can, and for better or worse, it’s changed not only what [...]
The economy in the coming year will remain tight for pretty much everyone. Given that and given that we are heading towards a new year, I wanted to ask you to consider something: look after, cherish and build the relationships that you have in your business, particularly with your customers. In doing that we must [...]
Content and inbound marketing is not new but is rising in importance for businesses of all sizes. To see some evidence of this, check out the Google Trends graphic below: A lot of this, I believe, comes on the back of Google’s Panda and Penguin search algorithm updates in the last couple of years. You [...]
At the end of last year, I set myself a number of goals for this blog. One of which was to interview Seth Godin. So, today I’m excited to share with you a recent interview I conducted with Seth about his new book project: The Icarus Deception. Seth is a bestselling author and a legend [...]
Back in October I spoke to Caz Yetman of Nixon McInnes about a project they are running for the UK’s Department for Business, Innovation and Skills (BIS). Caz initially got a hold of me via the writing I do on the Small Business Blog. What she had been charged to do was to find people [...]
Huge fan of organisations that do great things for their customers. Helper to others via consulting, writing, speaking, and training that want to achieve their own level of greatness. Former teacher, economist, manager of businesses and leader of teams. Lover of simplicity and advocate of the human touch with a bit of really useful technology thrown in. Click here to find out more.
