RARE Business: People, Performance, Growth, Marketing and Customer Service
Today’s interview is with Dr Nicola Millard, a customer experience futurologist with BT, who does have a crystal ball but says it doesn’t work! However, she spared me some time to shares with us insights around the work that she does, the research that BT is doing and helps us look just over the horizon, [...]
Today’s interview is with Mark Bower, co-founder and CTO of CubeSocial, who are developing and have launched some cool products in the social CRM and customer engagement space, particularly for professional service firms. This interview follows on the back of last week’s interview: Employee engagement is a commitment not a campaign – Interview with Stan [...]
UNDERSTAND TODAY’S CUSTOMER Today’s customers are more empowered than ever—and they’re shaping the success or failure of companies everywhere. With social media and smartphones in nearly everyone’s hands, all it takes is one customer, one complaint, one good or bad experience to influence a company’s reputation. The voice of one individual has the power to [...]
Today’s interview is with Hugh Anderson of Forth Metrics, a software company that is creating new, simple marketing analytics tools. Their first tool, Inkybee, aims to help small businesses and PR agencies to get more out of their blogger outreach by helping discovering blogs, manage the outreach process and measure the results. This interview follows [...]
This is a guest post from Megan Webb-Morgan who writes about business communications and sales for a variety of business blogs across the web, including Resource Nation, B2B lead generation resource. The attitude your sales team takes towards customer experience can have significant impacts on your sales, revenue, and long-term customer value. Customer experience encompasses [...]
I like the idea of karma and believe in it. I, also, believe it can teach us lessons about how to be better leaders and be more customer and employee centric businesses. Let me explain my thinking. The common understanding of karma is that every action has a consequence and good acts will have positive [...]
Today’s interview is with Phil Barden, MD of decode marketing ltd and author of ‘Decoded. The Science Behind Why We Buy’ and follows on from my recent interview: Employee engagement inside one of the UK’s best companies to work for – Interview with Keith Lewis of Matchtech This interview makes up number fifty in the [...]
Recently, I’ve spotted a couple of stories about complaints that made me think: Complainers ‘finding their voice’ Gas and electricity firms’ 15,000 daily complaints Some firms feel like the number of complaints that they are receiving is going up whilst some feel that it is going down. At the same time, many firms are working [...]
Recently, I was listening to an interview with Jeff Bezos, CEO of Amazon, on HBR’s Ideacast series (you can listen to the interview here: Jeff Bezos on Leading for the Long-Term at Amazon) Whilst the whole conversation was only 10 minutes long there a section, in particular, that stood out for me. Here it is, [...]
Today’s interview is with Gary Vaynerchuk and follows on from my recent interview: Unruly engagement, creativity and collaboration is built on two things: People and Places – Interview with Sarah Wood of Unruly Media. If you haven’t heard of Gary then suffice it to say he is a successful social media and wine entrepreneur, sought [...]
Huge fan of organisations that do great things for their customers. Helper to others via consulting, writing, speaking, and training that want to achieve their own level of greatness. Former teacher, economist, manager of businesses and leader of teams. Lover of simplicity and advocate of the human touch with a bit of really useful technology thrown in. Click here to find out more.
