Some customer service research just makes me want to scream

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Sometimes I read things and I just want to scream! Recently, I was browsing some of my regular reading sources when I came across this: New Study Finds that Emotion is at the Heart of Effective Customer Service – Interpersonal Skills of Employees Make or Break the Customer Experience Here’s a quote from the report [...]

Lessons from ten years of blogging and eight years of podcasting – Interview with Neville Hobson

Neville Hobson

Today’s interview is with Neville Hobson, an entrepreneurial communications professional who has been blogging since 2002 and podcasting since 2005. This interview came about after Neville posted on his blog in the middle of December that he started blogging ten years ago. Following that post, I was thrilled when he agreed to be interviewed for [...]

Content Marketing: How to Write Content That People Will Actually Read

How to Write Content That People Will Actually Read

Back in the day, people spent hours over the evening paper; they read magazines cover to cover, no matter how long the article. But these days, attention spans are shorter. People like to engage in many things at once, get more done when they can, and for better or worse, it’s changed not only what [...]

Play + Usefulness = Community = Stickiness = Better Customer Relationships and Higher Sales

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In the wake of the collapse of Comet in the early part of November this year and the fact that we are in the run up to Christmas, I’ve been thinking about what seems to work within retail (and other industries) when it comes to pleasing customers and staying competitive. Let’s compare Comet with Apple [...]

Inbound marketing is about instant communications and creating content – Interview with David Meerman Scott

David Meerman Scott Newsjacking

At the the Inbound Marketing UK conference that I wrote about in Inbound marketing is about content and context, I was able to catch up with a couple of the speakers for interviews for the blog. The first was with Mike Volpe, the Chief Marketing Officer of Hubspot, and you can check it out here: [...]

Inbound and content marketing may make up 80% of all marketing in the future – Interview with Mike Volpe of Hubspot

Mike Volpe

In Inbound marketing is about content and context, I reported back from Inbound Marketing UK. However, whilst there I was able to catch up with Mike Volpe, the Chief Marketing Officer of Hubspot, who was speaking at the conference. In the interview, we talked about inbound marketing, where people should start, how much of their [...]

Thinking about improving customer service or customer experience? Don’t forget the simple things.

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I’m a subscriber to The Economist, not because I have a background in economics or because I used to work for part of The Economist Group, a number of years ago. I’m a subscriber because I like the magazine, their reportage, their style but not all of their opinions. However, from time to time they [...]

Mapping Surveys to the Customer Journey

Avoiding the trap of surveying too early, too late, or too many things at the same time. Many companies diligently survey their customers and work hard at doing it well. They also aim to keep the disruption for the customer to a minimum by using methods like NPS or CES. That’s all great. However, many [...]

The Age of the Customer – Interview with Kerry Bodine about her new book Outside In

The age of the customer

Following on from my recent interview, Retailers and their customers – what’s now and what’s next – Interview with Ian McGarrigle of the World Retail Congress, today I’m very excited to share with you an interview that I recently conducted with Kerry Bodine, vice president and principal analyst in Forrester’s customer experience research practice, about [...]

Big data insight into customers behaviour can be good but immersion and observation are better

Big Data: The Map Is Not The Territory Big data insight into customers behaviour can be good but sometimes the answers are right in front of you…….and they’re usually in the hands of you and your customers. The rise and importance of big data cannot be underestimated in terms of it’s use, value, insight and [...]

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