Customer engagement, social CRM and cool tools for professional services firms – Interview with Mark Bower

Mark Bower CubeSocial

Today’s interview is with Mark Bower, co-founder and CTO of CubeSocial, who are developing and have launched some cool products in the social CRM and customer engagement space, particularly for professional service firms. This interview follows on the back of last week’s interview: Employee engagement is a commitment not a campaign – Interview with Stan [...]

Employee engagement is a commitment not a campaign – Interview with Stan Phelps

Stan Phelps 9 Inch Marketing What's Your Green Goldfish

Today’s interview is with Stan Phelps an “experience architect”, author, professor and popular keynote speaker. Hat tip for the idea for this interview goes to James Lawther who recently hosted a guest post (5 Easy Ways to Increase Employee Engagement) from Stan on his blog. Stan recently published a new book: What’s Your Green Goldfish?: [...]

How to be more interesting (and keep customers for longer) – Interview with Jessica Hagy

Jessica Hagy

Today’s interview is with Jessica Hagy, who is widely known for her award winning blog: Indexed (I’ve been a subscriber for years!). Recently, she wrote an article for Forbes magazine on How To Be More Interesting (In 10 Simple Steps). That article was incredibly popular. So much so that she has turned it into a [...]

How to Take Your Customer Service to the Next Level With Content Marketing

Research released earlier this year by Sabio and the Customer Contact Association showed that anywhere between 25% and 40% of the calls that are being handled by UK contact centers are unnecessary or avoidable. According to the research, the most common causes of these calls were: Customers chasing information about deliveries, how to apply for [...]

The Sample Size of One: How to Listen to Individual Customers

UNDERSTAND TODAY’S CUSTOMER Today’s customers are more empowered than ever—and they’re shaping the success or failure of companies everywhere. With social media and smartphones in nearly everyone’s hands, all it takes is one customer, one complaint, one good or bad experience to influence a company’s reputation. The voice of one individual has the power to [...]

What Does Customer Experience Mean to Your Sales Team?

Blog word cloud theme

This is a guest post from Megan Webb-Morgan who writes about business communications and sales for a variety of business blogs across the web, including Resource Nation, B2B lead generation resource. The attitude your sales team takes towards customer experience can have significant impacts on your sales, revenue, and long-term customer value. Customer experience encompasses [...]

Improve service and keep customers by not being a magpie

What is good growth? #sme

Wherever I turn these days, I hear and read mentions of social customer service – the provision of customer service by social media channels – and how it’s great and will transform the delivery of customer service in organisations. Maybe. But, is there a bigger thing at play here? Is it that we, in business, [...]

Customer service and customer loyalty can be improved by using decision science – Interview with Phil Barden

Phil Barden

Today’s interview is with Phil Barden, MD of decode marketing ltd and author of ‘Decoded. The Science Behind Why We Buy’ and follows on from my recent interview: Employee engagement inside one of the UK’s best companies to work for – Interview with Keith Lewis of Matchtech This interview makes up number fifty in the [...]

Customers are complaining more. That’s a good thing

Leadership Complaints Culture

Recently, I’ve spotted a couple of stories about complaints that made me think: Complainers ‘finding their voice’ Gas and electricity firms’ 15,000 daily complaints Some firms feel like the number of complaints that they are receiving is going up whilst some feel that it is going down. At the same time, many firms are working [...]

Our customer service and success is driven by happy people all striving for the same high standards: Interview with Will Beckett of Hawksmoor

Huw Gott and Will Beckett Hawksmoor

Today’s interview is with Will Beckett of Hawksmoor, a rapidly growing restaurant brand in London, and follows on from my recent interview: Customer service, people and how caring does scale – Interview with Gary Vaynerchuk #1aDayQandA It was when they ranked No. 36 in the Sunday Times’ 100 Best Small Companies to work for in [...]

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