Employee engagement is a commitment not a campaign – Interview with Stan Phelps

Stan Phelps 9 Inch Marketing What's Your Green Goldfish

Today’s interview is with Stan Phelps an “experience architect”, author, professor and popular keynote speaker. Hat tip for the idea for this interview goes to James Lawther who recently hosted a guest post (5 Easy Ways to Increase Employee Engagement) from Stan on his blog. Stan recently published a new book: What’s Your Green Goldfish?: [...]

Can we ‘rest’ more to improve our business performance?

Before I start, I warn you this is more of a thinking out loud piece rather than anything else. Anyway, as i was browsing my store of articles and notes for future blog posts i came across a scanned article from my friend Paul Robertson of On-Up that he sent me a while ago. The [...]

Word of mouth marketing starts with proper listening – Interview with Molly Flatt of 1000 Heads

Molly Flatt

Today’s interview is with Molly Flatt, Word of Mouth Evangelist for global marketing agency 1000heads, to get some insight into how to get the most out of your word of mouth marketing. This interview follows on the back of last week’s interview: Blogger outreach and building trust with your customers – Interview with Hugh Anderson [...]

What Does Customer Experience Mean to Your Sales Team?

Blog word cloud theme

This is a guest post from Megan Webb-Morgan who writes about business communications and sales for a variety of business blogs across the web, including Resource Nation, B2B lead generation resource. The attitude your sales team takes towards customer experience can have significant impacts on your sales, revenue, and long-term customer value. Customer experience encompasses [...]

Doing more to help creative business start ups grow and succeed – Interview with Doug Richard

Doug Richard

Today’s interview is with Doug Richard made famous in the UK for being one of the first Dragons on the BBC series, Dragon’s Den. More recently Doug started the School for Startups in 2008 to provide accelerated instruction to entrepreneurs and it has grown into a world leader in delivering targeted programs that teach people [...]

Delight your customers and your employees by paying it forward

Blog word cloud theme

I was chatting on the phone earlier today with a contact and we were talking about collaboration, working together, associate agreements, partnerships etc etc etc However, on the back of that I also found myself expressing my frustration with how much some people talk of collaboration and partnerships but then nothing happens. This, for me, [...]

Customer service and customer loyalty can be improved by using decision science – Interview with Phil Barden

Phil Barden

Today’s interview is with Phil Barden, MD of decode marketing ltd and author of ‘Decoded. The Science Behind Why We Buy’ and follows on from my recent interview: Employee engagement inside one of the UK’s best companies to work for – Interview with Keith Lewis of Matchtech This interview makes up number fifty in the [...]

Are you listening to your customers but not really listening?

Are you listening?

Have you ever had that feeling when having a conversation with someone that you are just waiting for them to finish before you can say what you want to say? I know have. When it happens, what it suggests to me is that I am hearing what they say but I am not listening to [...]

Our customer service and success is driven by happy people all striving for the same high standards: Interview with Will Beckett of Hawksmoor

Huw Gott and Will Beckett Hawksmoor

Today’s interview is with Will Beckett of Hawksmoor, a rapidly growing restaurant brand in London, and follows on from my recent interview: Customer service, people and how caring does scale – Interview with Gary Vaynerchuk #1aDayQandA It was when they ranked No. 36 in the Sunday Times’ 100 Best Small Companies to work for in [...]

Doing what’s right for the customer is often an article of faith

RARE-Business-title-graphic

Recently, I was listening to an interview with Jeff Bezos, CEO of Amazon, on HBR’s Ideacast series (you can listen to the interview here: Jeff Bezos on Leading for the Long-Term at Amazon) Whilst the whole conversation was only 10 minutes long there a section, in particular, that stood out for me. Here it is, [...]

Expert Advice powered by HonestyBoxx