Customer engagement, social CRM and cool tools for professional services firms – Interview with Mark Bower

Mark Bower CubeSocial

Today’s interview is with Mark Bower, co-founder and CTO of CubeSocial, who are developing and have launched some cool products in the social CRM and customer engagement space, particularly for professional service firms. This interview follows on the back of last week’s interview: Employee engagement is a commitment not a campaign – Interview with Stan [...]

Can we ‘rest’ more to improve our business performance?

Before I start, I warn you this is more of a thinking out loud piece rather than anything else. Anyway, as i was browsing my store of articles and notes for future blog posts i came across a scanned article from my friend Paul Robertson of On-Up that he sent me a while ago. The [...]

Customer service and the process of improving it

Today, I was thinking about writing a piece about customer service and the process of performance improvement. As part of my writing process I was looking through a bunch of materials when I found a store of quotes that I had once made. As many people that know me will attest, I am a lover [...]

Blogger outreach and building trust with your customers – Interview with Hugh Anderson

Hugh Anderson

Today’s interview is with Hugh Anderson of Forth Metrics, a software company that is creating new, simple marketing analytics tools. Their first tool, Inkybee, aims to help small businesses and PR agencies to get more out of their blogger outreach by helping discovering blogs, manage the outreach process and measure the results. This interview follows [...]

Customer service and customer loyalty can be improved by using decision science – Interview with Phil Barden

Phil Barden

Today’s interview is with Phil Barden, MD of decode marketing ltd and author of ‘Decoded. The Science Behind Why We Buy’ and follows on from my recent interview: Employee engagement inside one of the UK’s best companies to work for – Interview with Keith Lewis of Matchtech This interview makes up number fifty in the [...]

Are you listening to your customers but not really listening?

Are you listening?

Have you ever had that feeling when having a conversation with someone that you are just waiting for them to finish before you can say what you want to say? I know have. When it happens, what it suggests to me is that I am hearing what they say but I am not listening to [...]

Customer service, people and how caring does scale – Interview with Gary Vaynerchuk #1aDayQandA

Gary-Vaynerchuk

Today’s interview is with Gary Vaynerchuk and follows on from my recent interview: Unruly engagement, creativity and collaboration is built on two things: People and Places – Interview with Sarah Wood of Unruly Media. If you haven’t heard of Gary then suffice it to say he is a successful social media and wine entrepreneur, sought [...]

Social business is not just social media, it takes real transformation – Interview with Brad W Martin and Vala Afshar of Enterasys

Brad W Martin

Today’s interview is with Vala Afshar and Brad W. Martin of Enterays who have recently written a book called The Pursuit of Social Business Excellence, which charts Enterasys‘ transformation into a truly social business. This interview follows on from my recent interview with Neville Hobson in Lessons from ten years of blogging and eight years [...]

Solve customer and business problems faster through collaboration – Interview with Jacob Morgan

Jacob-Morgan The Collaborative Organisation

Today’s interview is with Jacob Morgan, the Principal & Co-Founder of Chess Media Group, a management consulting and strategic advisory firm focused on collaboration. He has also authored of The Collaborative Organization, a best-selling book on collaboration strategy. Increasing collaboration within organisations using social tools like Chatter, Yammer and Jive etc is increasingly becoming an [...]

Content Marketing: How to Write Content That People Will Actually Read

How to Write Content That People Will Actually Read

Back in the day, people spent hours over the evening paper; they read magazines cover to cover, no matter how long the article. But these days, attention spans are shorter. People like to engage in many things at once, get more done when they can, and for better or worse, it’s changed not only what [...]

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