RARE Business: People, Performance, Growth, Marketing and Customer Service
Today’s interview is with Molly Flatt, Word of Mouth Evangelist for global marketing agency 1000heads, to get some insight into how to get the most out of your word of mouth marketing. This interview follows on the back of last week’s interview: Blogger outreach and building trust with your customers – Interview with Hugh Anderson [...]
Most businesses fret about bad reviews online and do their utmost to avoid them. However, I was reading The Icarus Deception by Seth Godin the other day and saw a picture (p. 97) of one business owner’s response to a negative online review that made me laugh out loud (literally). The story originally appeared in [...]
Today’s interview is with Neville Hobson, an entrepreneurial communications professional who has been blogging since 2002 and podcasting since 2005. This interview came about after Neville posted on his blog in the middle of December that he started blogging ten years ago. Following that post, I was thrilled when he agreed to be interviewed for [...]
Note: This post has been Sponsored by O2, but all narrative and opinion is my own. This post follows on from the first post in this series: Sponsored video: Small business marketing lessons from Fred Aldous I love stories of businesses that are doing things that make them stand out. and then are delivering on [...]
Following on from my recent interview, Using systems thinking to improve customer satisfaction and employee engagement – Interview with Rob Brown of Aviva, today I am very excited as I want to share with you an interview that I conducted with David Hieatt, an entrepreneur that is not short on experience in creating businesses and [...]
Today’s post is a guest post from Adam Ulivi. Adam approached me and asked if he could write a guest post for my blog. We threw around a few ideas but the one that really stood out for me was how he had built a band of brand evangelists for his website with little or [...]
photo credit: hunter.gatherer A few days ago across at Marketing Pilgrim, Cynthia Boris wrote 70 Percent of Consumers Won’t Buy from a Company They Don’t Like. The source of the statement was from a new report from Weber Shandwick, a global PR agency, called “The Company behind the Brand: In Reputation We Trust.” According to [...]
photo credit: Foxtongue Back in mid-November, my friend, David White across at Weboptimiser, asked if I would give my opinion on what I thought was their USP. My response to that was: Helping companies get found online in a crowded market place However, what I thought was really interesting about the question was that he [...]
photo credit: boltron- If a thing is worth doing, it’s worth doing well. I’m a great believer in asking for endorsements as a way of building evidence of our credibility, value and trustworthiness in this recommendation economy that we are now living in. I’m also a fan of many of the outsourced tools that are [...]
photo credit: birgerking Over the summer, I’ve seen a few things that have got me to thinking about businesses, their brands, relationships with existing and new customers and how they grow their business. The thing that interested me was how smaller or alternative ‘businesses’ are getting into brand extension. And, I found myself asking why? [...]
Huge fan of organisations that do great things for their customers. Helper to others via consulting, writing, speaking, and training that want to achieve their own level of greatness. Former teacher, economist, manager of businesses and leader of teams. Lover of simplicity and advocate of the human touch with a bit of really useful technology thrown in. Click here to find out more.
