Author Archives: Adrian

Customer Experience: Is it time that you gave your law firm a caffeine shot in the arm?

By | April 30, 2012

In a recent post (Change is happening in the legal sector, law firms need to pay heed and deliver a better client experience if they are to prosper) I referenced a report from CXINLAW. This a follow up guest post from Carl White one of their partners.. Wednesday is my girlfriend’s favourite day of the [...]

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The Big Talk and Little Talk of Word of Mouth Marketing Strategy

By | April 26, 2012

Word of mouth marketing is a powerful weapon in any growth strategy. However, many people struggle to generate good word of mouth as hard as they may try. Andy Sernovitz, the author of Word of Mouth Marketing, is an expert on the subject and suggests that when thinking about this and working up a plan [...]

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