Business growth generally boils down to two things: How many new customers you can acquire (customer acquisition); and How long you can keep your existing customers for (customer retention). The balance of your focus will depend largely on the stage of development of your business but the aim should be to make sure that you [...]
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- Tags: acquire new customer, Business, Business growth, consumer behaviour, Customer Acquisition, customer experience management, customer lifetime value, Customer retention, Customers, Existing customers, Marketing, new customer, programme, relationship marketing, retention, roi, Social Media
- Posted in Business growth, Customer retention, Customer service, Existing customers, Marketing | 18 comments
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photo credit: …-Wink-… I was browsing the other day when I came across this article on Mashable: Want People to Return Your Emails? Avoid These Words [INFOGRAPHIC] In it there is an interesting infographic that looks at research that Baydin, the makers of email plugin Boomerang, undertook looking at their database of around five million [...]
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- Tags: amateur, clues, connect, customer research, Customers, email open rates, infographic, kitchen table, People, psychology, research
- Posted in Customer experience, Customer Journey, Customer retention, Customer service, Existing customers | 10 comments
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