If a thing is worth doing, it’s worth doing well.
I’m a great believer in asking for endorsements as a way of building evidence of our credibility, value and trustworthiness in this recommendation economy that we are now living in.
I’m also a fan of many of the outsourced tools that are available to us in business and how they combine feedback and recommendations.
However, I received this the other day from LinkedIn. Now, I know this person but I have covered up all of their details as their identity is not important to this post.
So, when this landed in my inbox and after reading it, it felt….
- Like spam
- A mistake
…and it caused me to ask: What is LinkedIn?
I asked this question at a seminar that I was talking at the other day and I got a number of answers:
- Professional network
- Personal website
- Contact book
- Source of learning and knowledge
- Way to find and connect with like minded people
- Way to network and build better relationships with your network and contacts
- Your window on the world
For me, it’s a way to connect with and keep up with people that I have worked with, worked for, met or have been lucky enough to bump into along the way
But, overall it’s personal.
Therefore, this type of unsegmented, outsourced approach just feels wrong. It’s akin to outsourcing the updating of your Facebook page to someone that does not treat your friends or family any differently from each other.
How would your friends feel if you sent them this type of generic request that effectively says that we don’t know anything about you and we haven’t taken the time to find out what sort of relationship you have with this person so we are going to treat you all the same.
Oh, and we’ve got someone else to do it for us as it’s not worthy of our time.
It’s just not right. I think when we ask for recommendations we need to think carefully about how we do it and how it comes across from the other person’s perspective.
The idea of asking for recommendations and endorsements is a good one and one that we should all try and do more of. But, implemented badly it can cause more damage than any benefit it has tried to create.
Am I right or am I ranting?
I know this person so I will be bringing this up with them personally.