Archive For April, 2010
Just a short post today as we head into the bank holiday weekend here in the UK. I was having a conversation the other day with the head of a branding agency about communicating with customers and print/TV advertising. It seems to me that the context for communicating with our customers has changed from one [...]
This is a story about making a lasting impression on someone. It’s author is unknown. I think it is particularly important when we think about the impressions we make on our customers or potential customers. They may not be ready to buy from us now but may be ready in the future. Therefore, the lasting [...]
I wouldn’t be surprised if you were like most business owners and marketing executives in that you’ve tried dozens of marketing tips or ideas, and have been disappointed in the results from most, if not all of them. You will probably have heard suggestions like these from your friends or business contacts: Do some advertising [...]
When thinking about your customer acquisition strategies, do you have a specific strategy for following up with potential, new customers if they have said ‘No’ or ‘Not right now’ or ‘I’d like to think about it’? It always surprises me how few businesses have systems or approaches to following up with potential customers who were [...]
