Adrian SwinscoeAbout Me

Hi and thank you for taking the time to view my profile.

A little about me…..I’m a huge fan of organisations that do great things for their customers and I’ve been helping many to achieve their own level of greatness for over 20 years now via consulting, writing, speaking, and workshops in the areas of strategy, customer service/experience, customer insight, marketing and business development.

My driving passion is helping create, develop and grow businesses that take care of their customers in the best way possible and create the great teams that are required to do that.

I’m a former teacher, economist, manager of businesses and leader of teams. I’m also a lover of simplicity and advocate of the human touch with a bit of really useful technology thrown in.

Originally from Scotland, I have been lucky enough to have lived and worked in a number of places  around the world and over the years, I have had a varied career that has taken in teaching in the UK and overseas, working as an economist, working in and with a number of large corporate institutions such as Shell, FT, and The Economist Group to consulting to hundreds of entrepreneurial businesses and SMEs to help them improve their profitability and growth through customer centric strategies. The main theme that runs through my career is that I help people and organisations achieve greater potential and results through building better relationships with those people around them whether they are leaders, team members or customers.

My clients range from large, publicly traded companies to leading professional service firms and fast-growth and established smaller businesses.

Whether hands-on research, consulting, coaching or facilitating a workshop, I always take an innovative and creative approach to client challenges. You can find out more about how I work with different businesses here.

When not consulting, I love to share knowledge and ideas here on my blog which features interviews with the great and the good of the world of business as well as a few thoughts of my own on customer focus, building a customer centric business, customer experience, service, social media and employee and customer engagement.

I’m also fortunate to have been invited to contribute to the Entrepreneur section of ( to share a few ideas there too.

How To WowWorking with the splendid folks at Pearson, I’ve just published a new book called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing (click on the blue link or on the image to take a closer look).

Finally, when I’m not doing all that I’m a keen but average rock-climber.

If you have an issue or challenge that you would like to discuss then either:

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