Blog Posts

Digital transformation and the pursuit of customer centricity: Lessons from the frontline – Interview with Martijn Gribnau of Genworth Financial

Martijn's orange jacket

Today’s interview is with Martijn Gribnau, Chief Transformation Officer, at Genworth Financial, an S&P 400 insurance company that is focused on providing long term care insurance, life insurance, annuity retirement solutions and more. I spoke to Martijn at Pegaworld, Pegasystems’ customer event in Las Vegas in early June, where we talked about digital transformation, the pursuit of simplicity, customer centricity and leadership behaviour. This is the first of three interviews that I conducted at Pegaworld (like last year) so look

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A story about how doing less and adding a bit of theatre created a memorable customer experience

Scourie Hotel

My wife and I recently returned from a trip where, using a hired motor-home, we toured the North Coast 500, a recently established driving route covering some of the most northerly parts of Scotland. The trip was fantastic. On one of the nights we pulled into a campsite in for the night and went looking for a place to eat. We stumbled upon the Scourie Hotel and enquired if they had a restaurant in the hotel. They said that they

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Should you be considering using blockchain for your customer loyalty program? – Interview with Jessica Groopman and Jeremiah Owyang

Blockchain

Today’s interview is with Jessica Groopman and Jeremiah Owyang, industry analysts and founding partners at Kaleido Insights. They join me today to talk about blockchain, customer loyalty programmes and why and when you should be considering learning more. This interview follows on from my recent interview – Every great business has a backstory that drives and compels the work they do – Interview with Bernadette Jiwa – and is number 267 in the series of interviews with authors and business

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Four key questions to consider for successful digital transformation

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This is a guest post from Jonas Andrén, Lokesh Dadhich, Johan Treutiger and Tove Kjellén from Arthur D. Little. Digitalization is a cross-societal megatrend, affecting and challenging all sectors, from manufacturing to local government. Consequently, executive interest in digital transformation is increasing rapidly, as more and more organizations face agile disruptors harnessing new technologies to compete against them. We define digital transformation as: The use of digital technologies and data to create new value propositions and operating models. These are

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Every great business has a backstory that drives and compels the work they do – Interview with Bernadette Jiwa

what's your story

Today’s interview is with Bernadette Jiwa, Founder of The Story of Telling and a recognised global authority on the role of story in business, innovation and marketing and the author of a number of best-selling books on marketing and brand storytelling. Bernadette joins me today to talk about her new book: Story Driven: You don’t need to compete when you know who you are, why stories and why now, a flavour of some of the stories in the book, why

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Tom Peters’ incredibly practical and ingenious tip for improving cross functional working

Free_Culture_Lunch_4

Silo-ed working is common complaint in many organizations and it is often cited as being both a barrier to competitiveness and a barrier to being able to deliver a connected and consistently great customer experience. However, the challenge is that when coming up with ideas about how to break down silo-ed behavior and improve communication and collaboration across firms, many leaders and executives often default to software based solutions. Now, many of these software solutions are great. But, what they

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When it comes to B2B customer experience most firms still have a lot of work to do – Interview with Nick Hague of B2B International

Work to do

Today’s interview is with Nick Hague, Director and Chairman of B2B International, a leading global B2B market research and consulting specialist, and author of a couple of books. Nick joins me today to talk about his new book that he has co-authored with Paul Hague, his father: B2B Customer Experience: A Practical Guide to Delivering Exceptional CX, how it came about and what we can learn from it. This interview follows on from my recent interview – The potholes of

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What post channel customer experience means for your contact center?

whats next

This is a guest post by Katie Sekelsky, graphic designer at VHT. There is a revolutionary shift underway regarding customer expectation, and it’s called the post channel customer experience. Although you may not be familiar with this term, understanding the transformation and how it’s unfolding will allow you to capitalize on this unique moment. But first, let’s look at what the post channel customer experience is. What is the Post Channel Customer Experience? Customer service used to be split across

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The potholes of scaling customer support and service – Interview with Michael Redbord of HubSpot

Today’s interview is with Michael Redbord, General Manager of the Service Hub at HubSpot, a technology company that builds sales and marketing software. Michael joins me today to talk about scaling a customer support/service team, the different stages that leaders need to be aware of, what to focus on at each stage and what to avoid. This interview follows on from my recent interview – Lidl, disrupting the UK market and striving for simplicity – Interview with Ronny Gottschlich –

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